The Quiet Male e-Shopper

There's tons of stuff all over the net about female buying statistics and behaviour, whether off or online, by level of income and education, by age groups, and even by segments within age groups.

But not even Google can muster one page, or even half of one, of usable links about the male shopper.

What you do find bolsters certain long-held stereotypes. More men than women buy electronics and computer hardware online, according to Nielsen, and participate in e-auctions. When they're shopping, men are wont to go in and out the door as fast in situ as online.

Citing differences in brain stimulus responses, chron.com said men are more tactical and time-conscious and would prefer speed, functionality, and simplicity when they are navigating e-commerce sites.

A Bloomberg Business week report said men have been a marketing afterthought for a century. An estimate put the US male's share in consumer spending at $2.4 trillion, or a fourth of total spending last year.

This didn't stop menswear retailers from noticing the unheralded upward movement in men's apparel sales, at a consistent 4-5.5 per cent rate of growth in recent years. In 2008, sales in women's clothing grew only 1.1 per cent, but men's apparel sales grew by 4.4 per cent despite widespread anxiety about the recession.

A Wall Street Journal article by Ray Smith reported that men online shoppers decide quickly, spend more money-and return less stuff. In a poll of luxury shoppers, men said they'd spent an average $2,401 on fashion and clothing, almost 60 per cent more than the $1,527 of women respondents.

Hungry for any signs of growth, retailers started e-marketing to male shoppers. Saks Fifth added 40 men's designer brands to saks.com where sales growth has reportedly been markedly higher compared to growth in the women's section. Not to be outdone, bergdorfgoodman.com soon refurbished and expanded up its own men's store.

The other obvious growth area has been in men's personal care. In the UK, sales for men's skincare products grew to £592million in 2009, up 3.9 per cent from the previous year's. But a study involving 25,000 households across the country reportedly found that it's women who were buying at least half of total male personal care products sold.

It appears that blokes were helping themselves to their partners' moisturizers, eye creams, and what not, instead of buying their own.

But with all the for-men-only products out there on the Web today, it's just remarkable how quiet everyone is about the which, and the how much, and the how often there are of things in the realm of male online shopping behaviour.

The Importance of Mold Removal Atlanta Testing

One huge problem is the fact that most people tend to believe that mold removal is really simple. In addition, most will also think that mold is always the same. This is not actually true. In fact, you might end up using the best possible remedy for one mold type (the one that you think is universal) and then see that it simply does not go away. This will always happen when you use a substance that is designed for another type of mold.

Some molds are more dangerous than others. We need to make sure that we use the correct approach. In addition, by knowing exactly what mole we are up against we can easily prepare in the event that there is one that is dangerous. For instance, some molds are going to release really damaging spores in the air when you remove them. In this case the person removing it will need to wear safety equipment like gloves, glasses and even a respirator.

Our recommendation is that you always use mold testing services that are performed by a good mold removal Atlanta company. This is because the professionals will be much more aware of what has to be done and they might actually realize what mold type they are in front of by just looking at it. The truth is that it is a shame to risk your health and the health of others because of something that can easily be performed by a professional. In addition, these companies are going to do everything a lot faster while also making sure that mold is not going to appear again for a long time. Such a guarantee is really hard to gain if you do not know exactly what you are doing and what type of mold you are fighting.